Kawaii is the Japanese culture of cuteness. Lubjoo brings this trend to Lady Lane Market with enamel pins, items of clothing, accessories and more sourced from Asia.
Lubjoo was founded by Anila Babla after she started selling her own personal collection of colourful kawaii knickknacks. Now she hunts out treasures to sell, including rare pieces inspired by Asian pop culture.
The name Lubjoo is inspired by the way Anila and her sister used to say “love you” to each other when they were little. Anila says: “The colours, the cuteness and the bold-faced uniqueness are inspired by her.”